All media advertising printing have their purpose and are created by certain rules. This fully applies to the printing of leaflets. Rules for the Manufacture effective leaflets are derived from its purpose – to find customers for your business.
To flyer work, you must combine the correct information purpose and design of the leaflets. The leaflet should be compelling look instantly attract attention, to be bright and colorful. It is also important to use large fonts for headlines and the most important information (for example, discounts or promotions).
It is important to clearly and precisely express the main idea of the leaflets – ideal if it is already clear from the first phrases of the leaflets. Information must be very compact and perceived, even a cursory viewing leaflets.
Sometimes in order to save printing black-and-white leaflets. However, the effectiveness of such leaflets is very small, because a person’s attention is always attracted to bright colors, they evoke positive emotions and create a positive attitude.
Design of leaflets, as well as any other advertising printing, are best left to professional designers who know the basic rules for the creation of different advertising products, account for the effect of color on human perception of advertising, they know how to make a spectacular and informative leaflet.
When producing leaflets, choosing paper for its printing, the optimal format, we always take into account the target audience, which is addressed to the leaflet, the intended route of its distribution, the client’s wishes. On the basis of this information, we choose as the format and paper to print leaflets. For example, if a leaflet distributed in the store, which informs you of the current promotions or upcoming promotions, can be used larger format flyers and better quality paper. It is understood that this information will be read and sure to bring effect.
Sometimes flyers printed in preparing for exhibitions or presentations. These leaflets are made on better paper, are bright and colorful performance and a fairly large format.
Printing is carried leaflets, depending on the circulation, digital printing methods, or offset printing. Print black and white flyers are sometimes used printing machine.
Methods for distributing leaflets.
For distributing leaflets used different methods: shove them in mailboxes, give outputs from the subway, close to the advertised facilities, shopping malls, parking lots, etc.