Nowadays, firms and companies have to fight for his place in the business world. It is not easy even have those companies that have an established business, as new companies and all hard. Carry out a full advertising campaign does not have enough money, but to do without advertising is impossible. Way out in this situation is to use print advertising. The leaflet is one of the most active participants of BTL-actions, allows the production of leaflets advertising to convey a message or call to purchase directly to the individual consumer.

Production of promotional leaflets.

Printing flyers is one of the most popular and cheapest methods of advertising exposure to potential customers. Due to the printing and distribution of leaflets about your company, new products or services will be able to find a very large number of people. Production of leaflets will help you unleash a new company to introduce a new product to report on actions, to generate interest in the company or products offered. Bright and showy leaflets can serve as a kind of “calling card” of the company, its products and services at various exhibitions, presentations, promotions etc

The format of the leaflets.

Leaflet is a means of first contact, task it is to cover as many customers. Therefore, the printing of leaflets, usually performed in large quantities. A format of the leaflets can be quite small – A5, A6, or even less. The advantage of small size manufacturing leaflets in the fact that it is convenient to put in your pocket, purse, handbag – and safely deliver to your home or places where you can easily read the information leaflet contains. After all, most of leaflets handed to potential customers on the street, so big and awkward A4 leaflet can just throw it away. If it lay down for convenience and put it in his pocket, printed on thin paper flyer can buy so worn out and unpresentable form that will go right in the trash.

Practice shows that a larger format (eg A4) is more suitable for the manufacture of products such as catalogs, brochures. Such products are often offered to customers for a quiet study in the office, where already come people interested in the information set out in the leaflet.

Leaflet should not contain a lot of information. Who is interested, always call the above number or come to the coordinates specified in the leaflet.

In some cases – when printing leaflets is planned for use at exhibitions or presentations, use larger paper flyers justified, as well as the use of higher-quality paper.